Parks and Recreation Brochure Goes Digital

The Town of Huntington has stopped mass printing and distribution of the Parks and Recreation Department’s activities brochure and instead is encouraging residents to sign up for programs through the interactive guide accessible at the Town’s website. The decision to stop mass printing is environmentally responsible, preserving trees and reducing the amount of paper in the waste stream. The Town will also save $50,000 a year in printing and distribution costs. More importantly, the digital brochure provides a way for residents to take advantage of the brochure’s additional features and convenience. The digital version includes videos of some activities and the ability to sign up directly from the guide with a single referring mouse click. The guide will also have real-time information on whether an activity is oversubscribed and whether there is a waiting list, as well as updates on schedule changes.

The brochure, which had been printed and distributed twice yearly, is the main source of information about Parks and Recreation Department programs, and in years past, residents would use the information in the brochure to sign up for the programs, traditionally by coming to Town Hall. A few years ago, the Town began online registration for the activities in addition to in-person signup. This saved people the inconvenience of coming to Town Hall and, in many instances, waiting on long lines. The overwhelming majority of signups now come through the online portal, which, like the brochure, can be reached through the web address www.tohparks.com.

Instead of being published twice a year, the digital guide will be updated quarterly. The Spring edition is being released today. The Summer version will follow in about six weeks. Residents who still want a hard copy should contact the Parks and Recreation Department. The Town has printed a small number of the brochures and will mail them on request. While the digital brochure allows for online sign-up, residents can also sign up at Town Hall. Huntington is the only Long Island Town with an interactive brochure, which, in addition to saving money on printing and distribution should produce revenue for the Town. Advertisers have been excited about taking part, with ads that link directly to their website and also include videos and downloadable coupons. Among the new advertisers for the Spring brochure are: Huntington Honda, Bethpage Federal Credit Union, The Little Gym, Huntington Learning Center, LI Green Homes, Muddy Locker Sports, Roar Energy Drink, Fitness Through Boxing and Solar City.

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